This bias is best illustrated by a story (much of this is quoted from a super piece by Vivek Kaul in the Mint
https://www.livemint.com/mint-top-newsletter/easynomics20082021.html)
While fighting the Second World War, the British Royal Air Force (RAF) ended up with a very strange problem. It needed to attach heavy plating to its fighter jets to protect them from gunfire from the German fighter planes and their anti-aircraft guns. The trouble was that, since the plating was heavy, it had to be used sparingly at the right points of the aircraft, where the Germans were most likely to attack.
What did this data suggest? It suggested that the chances of the plane’s fuselage being attacked were higher, and that was the part of the plane that seemed to be the most vulnerable.
QED.
As Tim Harford writes in How to Make the World Add Up: “Wald’s written response was highly technical, but the key idea is this: we only observe damage in the planes that return. What about the planes that were shot down?”
This data wasn’t available to the British RAF. As Ellenberg writes: “The armour, said Wald, doesn’t go where bullet holes are. It goes where bullet holes aren’t: on the engines. Wald’s insight was simply to ask: where are the missing holes? The ones that would have been all over the engine casing if the damage had been spread equally all over the plane. The missing bullet holes were on the missing planes. The reason planes were coming back with fewer hits to the engine is that planes that got hit in the engine weren’t coming back.” They simply crashed. Hence, the planes were plated around the engine and not the fuselage as the data had originally suggested.
When someone (generally a smoker) defends the practice by giving you an example of an eighty-year old who smokes every day, it is the survivorship bias at work. When people take examples of Steve Jobs and the rest of the start-up stars line-up as examples...well, there we go again.