Monday 23 August 2021

The Survivorship Bias - a story and the lesson

This bias is best illustrated by a story (much of this is quoted from a super piece by Vivek Kaul in the Mint
https://www.livemint.com/mint-top-newsletter/easynomics20082021.html)


While fighting the Second World War, the British Royal Air Force (RAF) ended up with a very strange problem. It needed to attach heavy plating to its fighter jets to protect them from gunfire from the German fighter planes and their anti-aircraft guns. The trouble was that, since the plating was heavy, it had to be used sparingly at the right points of the aircraft, where the Germans were most likely to attack.
Jordan Ellenberg writes about this in How Not to Be Wrong: The Hidden Maths of Everyday Life: “The damage [of the German bullets] wasn’t uniformly distributed across the [British] aircraft. There were more bullet holes in the fuselage, not so many in the engines.”

What did this data suggest? It suggested that the chances of the plane’s fuselage being attacked were higher, and that was the part of the plane that seemed to be the most vulnerable. 
QED. 

Thankfully, the British didn’t go by what the basic reading of data suggested because they would have been totally wrong. Instead, they chose to hear out Abraham Wald, a statistician.
As Tim Harford writes in How to Make the World Add Up: “Wald’s written response was highly technical, but the key idea is this: we only observe damage in the planes that return. What about the planes that were shot down?”
This data wasn’t available to the British RAF. As Ellenberg writes: “The armour, said Wald, doesn’t go where bullet holes are. It goes where bullet holes aren’t: on the engines. Wald’s insight was simply to ask: where are the missing holes? The ones that would have been all over the engine casing if the damage had been spread equally all over the plane. The missing bullet holes were on the missing planes. The reason planes were coming back with fewer hits to the engine is that planes that got hit in the engine weren’t coming back.” They simply crashed. Hence, the planes were plated around the engine and not the fuselage as the data had originally suggested.
The original data in the British case had a survivorship bias built into it. It captured the bullet patterns of only those planes that made it back to the air force base and not every British plane that got hit by a German bullet.
Ellenberg explains this in another way: “If you go the recovery room at the hospital, you’ll see a lot more people with bullet holes in their legs than people with bullet holes in their chests. But that’s not because people don’t get shot in the chest; it’s because the people who get shot in the chest don’t recover.”

When someone (generally a smoker) defends the practice by giving you an example of an eighty-year old who smokes every day, it is the survivorship bias at work.  When people take examples of Steve Jobs and the rest of the start-up stars line-up as examples...well, there we go again.  
The way to eliminate the bias: for every plane that returned, count one that did not.

Wednesday 11 August 2021

On selling iPhones 5,6,7….all the way to 12 (to people who do not need it)

The one thing that Apple can teach us (for better or, as I think, for worse) is to do the above: sell a product to someone who has an earlier version of it that is working perfectly fine. 



The formula (tried, tested, worked, repeated):

Price the new phone way more than required and do some ‘Bata-adjusting’ (please credit me when you use this phrase next

(Homo sapiens bias: Rs 79900 is way way lesser than Rs 80000!  At least, Apple did not charge that much, that would be overpriced by a mile). 


Tie-up with a bank to offer you a humungous cashback (which itself is the price of a not-so-cool smartphone)

(H-sapiens bias: 6k of cashback means that the folks at the bank want me to have this phone.  It is ordained in the Universe.  A larger force at work.  All for me.)

 

Then EMI the whole business to reduce it all to a couple of thousand a month

(H-s bias : it is the cost of just three biriyanis (which I shall never never give up, of course, but still, let me promise to try).  The iPhone 12 for 3 b’s a month, how cool is that?

 

Exchange value: 9k! 

(H-sapien: someone is paying me 9k for this piece of junk?)

A damp squib (i.e, me) interjects the thoughts:  "…er, but what about the 60k that you paid for this phone three years ago?"

(Homosapien: Only you can bring such logic in to ruin my day, but still, I must answer that question.  The 60k? That is a sunk cost.  It is history, sunk, incurred, gone.  And I have used my phone like, well, like I use my lungs.  So there.)

 

Exchange Bonus: the icing on the cake (dark choc and cream)

(H-s bias: can you believe this?!  All because I owned an iPhone earlier?  Wow, Apple loves me.  This is unreal!) 

ps: the small print says that you give in your 128 GB iPhone 7 and pay a fortune to get half of that storage capacity. But no one – not humans certainly – cares a fig leaf and its mother-in-law for small print.

 

Exchange effective price:

(Homosapien conclusion: now affordable at only 61900, whew!  I did feel guilty about this exchange but Apple saves the day. I promise to pay alimony if I ever buy another phone.)

So, go fly a kit, you damp behavioural squib.

I will trade-in and feel guilt-less.
And I will buy again.
No, not an Apple a day – even humans haven’t reached there yet. 

Friday 6 August 2021

A mattress takes on Schelling....and Schelling's take on the mattress!

If you have not heard the podcast, Hidden Brain, I strongly recommend it.  On it the other day, was an excellent interview with George Marshall, the author of Don’t Even Think About It: Why Our Brains Are Wired to Ignore Climate Change.

Marshall points out that humans are not tuned to deal with future events, but would instead focus on the present.  What does this mean?
a)       If we can postpone a cost to the future (even if it is likely to be higher), we will!
b)       Current rewards are preferable, so we act now to receive incentives.
c)       Uncertainty is uncomfortable, so we ignore it, more so when it is not direct, does not affect me or my family bang on (climate change is one, for a start)

Marshall talks about an experience we have all had that was told to him by the economist Thomas Schelling. 

One day Schelling got stuck in traffic on a two-lane road. The traffic moved slowly for 30 minutes and like all the other drivers, he wondered what was slowing everyone down. Finally he reached the cause of the delay – a large mattress was in the middle of the road and traffic both ways had to slow down and drive around it to keep going. Schelling wondered, as he drove by the mattress, why none of the hundred or so drivers that passed the mattress, including him, did not get down from the car and move it out of the way.

Why does this happen? Marshall and Schelling concluded that most of us drive by because we have already paid the cost (that is, the time we have lost) and there is no real incentive to stop and remove the mattress, only an intrinsic reward for helping the drivers behind us, most of whom will never know we did it.


However, what if you get down to move it out of the way?  Would someone help you? 
Possible. Even probable.  The driver behind you will help because he has nothing to lose, but a great deal to gain (time)!
Humans!      

When Less is More

A lovely lovely piece on persuasion, with an excellent message.  The summary of it is: Bumper message: to convince someone (of something) bu...